Landing pages are definitely a very important part of any digital marketing strategy. It has been proven that companies with more landing pages can generate 55% more revenue, thanks to the use of this fantastic tool.
Let us share with you some wise recommendations in order to optimize your landing pages to increase the conversions.
1. Use split testing
Experimenting is the best way to find out which content is most appealing to your audience.
It will make it easier for you to track how your audience behaves and which page works better.
You must make two similar landing pages and change different details such as images, font color, videos, CTA, etc. Specialists call this method split testing or A / B testing. The great advantage of these tests is that they will allow you to follow the behavior of your audience and know which of the two pages works better.
You should make sure to update the pages frequently to have a good result. Moreover, remember, the loading speed is very important because if your page loads slowly that will make potential users leave.
2. Make sure your audience feel safe and trustworthy
Imagine that you are a car mechanic and your clients are satisfied with your service, then this will make your clients recommend you and more people will come to your workshop to request your service. People do not feel confident when they know that something has not been tested before, this is something that explains psychology and we can use it to our advantage.
A good way to make people trust you more is through social proof. Place customer evaluations, badges and certificates, etc. This helps a lot in stimulating the feeling of safety in your clients.
3. Comprehend your objectives
Landing pages must be used to achieve a single objective, not more than one objective; you have to be clear on this. Some companies and websites offer a variety of offers through CTAs and this generally creates confusion for users.
The point of this is that you must show your audience a solution to keep them attentive and thus prevent them from being distracted.
4. Capture the attention of your audience using videos or images
It has been detected that people are more attracted to videos or images than too many texts. That is why you must encourage the use of images and videos, this is important to capture the attention of your audience.
The header of your page has to complement the images and make known what you are communicating and this has to help you achieve your goals. There are many sites where you can find and buy images; you can lean on those sites. Videos are also very important to convey your message, they are a great way to provide information. Most people prefer to watch a video than to read a lot of text. Video content is a great way to influence your customers and this will create the feeling that your business is trustworthy.
5. Make sure your landing page looks great
Your landing page has to look very good and attractive to your audience. As we talked earlier you must use videos and images, but in addition to this, you must make sure of the following to have the best appearance of your landing page:
- Produce a continuous flow of text.
- Create your website friendly to navigate.
- Use fresh designs.
- Create attractive and easy-to-read fonts.
- Talk to designers in order to help you to optimize the visual aspects of your landing page.
6. Work in the quality of the written content
Quality written content is the key to a successful conversion. It takes a lot of work to come up with the perfect lines of concise and appealing text. Sometimes it takes a lot of effort to find the right way to make the text attractive and concise to customers.
Here are some tips that will help you:
- Your landing page has to be SEO friendly.
- Use tools in order to correct your spelling and grammar mistakes.
- Your content needs to be informative and concise to the same time.
- Learn how to format your text, using bold for everything important, highlight certain parts using italic, use subheadings and bullet points to preserve everything clear.
7. Include Calls To Action (CTA)
The conversion rate of visitors converting on a landing page is affected through the CTA. Everything around them should be perfect.
Use colors that get a lot of people’s attention, legible fonts and a message that covers everything you are trying to achieve. The size of the button is also very important; do not have a very large button because this will scare your audience. Better, make sure the button is visibly clear and easy to click from computers and mobile devices.
8. Create entertaining form field
People do not like the idea of filling out form fields. However, if you achieve to complete form fields as a smooth and entertaining experience, you are on your way to landing page greatness. Make a fun concept or segment your form fields where users can follow their progress.
9. Cultivate Trust and Consistency
Cultivating trust and consistency is not an easy job, it takes a lot of time and patience to achieve it. However, there are several things that you can do in order to immediately develop the trust users have in your site.
Showing your contact information such as phone number, email, address, etc., you are going to achieve the best results and conversion rates. Being direct and easy to reach will give you greater credibility with your clients.
Do not oversell, this is a way to upset your customers. Be honest about what you offer and if you can, try having a surprise for your users with something additional. This will make your users happy. It is always better to under promise and over deliver, than the other way around.
10. Create attractive offers
People are usually not interested or motivated to give their information if they cannot see what they can get right away. You have to create an offer that is attractive for users to subscribe. Some good ideas for this can be a book, a useful guide, a sale or something that is free. People love those things and they will gladly subscribe if you offer immediate gratification in some way.
In conclusion, building a perfect landing page is not easy. It requires effort and adopting a good strategy. However, it is a good way to obtain information and get a loyal audience.
Those tips we have shared with you today, are just the beginning of what will be a battle to optimize and update your landing page as technologies and preferences change. You should stay on top of things; it is a good idea to be up to date.
We recommend that as soon as you can implement some or all of these tips from the landing page and you will see how you can increase your numbers.