SOI offers, also known as Single Opt-In offers, are a popular way to generate online income. Although they are very effective, they also have their disadvantages and it’s important to understand them before deciding if they are a good option for you. In this guide, we will explain everything you need to know about SOI offers so you can make an informed decision.
Before getting into details, it’s important to understand what SOI offers are. In a nutshell, these are offers where users subscribe to a service or product by simply providing their email address. This means that it is not necessary for users to confirm their subscription before they are charged.
One of the most obvious advantages of SOI offers is that they are very easy to complete for users. As they only require an email address, users are more likely to sign up for the offer compared to offers that require more information or confirmation. This leads to a higher conversion rate, which can result in more revenue for the advertiser.
However, one of the main disadvantages of SOI offers is that they often result in lower quality leads. This is because users are not required to confirm their subscription, which means that they may not be as engaged with the offer as they would be if they had to confirm their subscription. This can result in a higher number of unsubscribes and a lower average revenue per user.
Another factor to consider when evaluating SOI offers is the impact on CPM (cost per thousand impressions). CPM is a metric that measures the cost of displaying an advertisement to 1,000 users. In the case of SOI offers, the CPM is likely to be lower compared to other types of offers because users are not required to confirm their subscription. However, this lower CPM can be offset by a lower conversion rate and a lower average revenue per user, which can negatively affect the CPM in the long run.
Therefore, it’s important to carefully evaluate the impact on the CPM before deciding if SOI offers are suitable for your business. To help you make an informed decision, here are 3 examples of SOI offers that you can consider:
Free trial offer of a subscription service:
This is a popular offer where users subscribe to a subscription service by simply providing their email address. After the free trial, users will be charged monthly until they cancel the subscription.
Free ebook download offer:
This offer works similarly to the free trial offer, but instead of subscribing to a service, users download a free ebook in exchange for providing their email address.
Free newsletter subscription offer:
In this offer, users subscribe to a free newsletter by simply providing their email address. After subscribing, they may receive offers for related products or services.
In conclusion, SOI offers can be an effective way to generate online income, but it’s important to carefully evaluate the advantages and disadvantages before deciding if they are suitable for your business. Make sure to consider the impact on the CPM and consider the examples mentioned above to help you make an informed decision.