Prelanders are an online marketing technique that is used to generate leads and increase conversions before directing users to a main landing page. Unlike traditional landing pages, which often have a “one size fits all” approach, prelanders are used to capture the user’s attention, provide valuable information and guide them towards a specific action, such as completing a contact form or subscribing to a newsletter.
But, what exactly is a prelander? It is a website that is used as a sort of “entry page” for a specific marketing campaign. It is the first website that users are directed to when they click on an ad or link, and its goal is to provide valuable information and capture the user’s contact data before directing them to a main landing page.
Prelanders are particularly useful in email marketing campaigns, as users can provide their email address before being directed to the main landing page. This allows marketers to send personalized and segmented emails to users based on their interest and online behavior.
In addition to emails, prelanders are also useful for online advertising campaigns, such as social media ads and search ads. By providing valuable information and capturing the user’s contact data before directing them to a main landing page, prelanders can help increase the performance of advertising campaigns and improve return on investment.
So, how do you create an effective prelander? Here are some tips for creating high-converting prelanders:
- Make it attractive and easy to navigate: Make sure your prelander is attractive and easy to navigate. Use a clean and modern design, and make sure the information is easy to find and read.
- Provide valuable information: Make sure your prelander provides valuable and useful information for users. This can include tips, tricks, statistics, etc. that are related to your product or service. By providing valuable information, you will be able to capture the user’s attention and demonstrate that you are an expert in your field.
- Use a clear and concise call-to-action: Make sure to include a clear and concise call-to-action on your prelander. This can include a button for a subscription, a contact form, a link to a landing page, etc. The call-to-action should be easy to find and should be attractive enough to motivate the user to take the desired action.
- Optimize for SEO: Make sure to optimize your prelander for SEO. This includes using relevant keywords in the title, content, and meta tags. It is also important to include relevant internal and external links.
- Use testimonials and case studies: Use testimonials and case studies on your prelander to demonstrate the effectiveness of your product or service. This can help increase the user’s trust in your brand and motivate them to take the desired action.
In conclusion, prelanders are a valuable online marketing technique that is used to generate leads and increase conversions. By providing valuable information and capturing the user’s contact data, prelanders can help improve the performance of advertising campaigns and improve return on investment. By following the above tips, you will be able to create effective and high-converting prelanders.