If you want to have ten tips for buying media that will help you achieve success in affiliate marketing, then you should read this article and put into practice everything that we are going to share here.
As you know, affiliate marketing is tough and it can make our expectations relentless. In fact, as affiliate marketers, you may have already perceived that your ability to constantly make mistakes and fall prey to failure is overly obvious. However, you should not worry about this. This article is here to help you; you will see that when you read the 11 tips for media buying you will avoid making simple mistakes and in turn you will feel like a first-rate affiliate.
In this charming publication, you will perceive how significant it is to start slowly and read everything you can related to the business before making your move. At the end of this reading, you will be ready to use a whole package of affiliate marketing information, enter the field of online advertising and beat the competition senseless.
Without wasting any more time, here we show you the 11 key media buying tips to improve your campaigns!
#1 – Begin gently in media buying
This is a very wise and basic advice. Do not pretend to be in every GEO, looking for all the verticals the market has to provide, or even talking to account managers about tons of investments at the same time. You have to focus a bit as an online media buyer and evade that feeling that all beginners have; that annoying hallucination that tells newbies that they have to invest everywhere at the same time and make money as fast as possible. Do not make that mistake; you have to start from the beginning.
You have to be a member of an affiliate program, you have to familiarize yourself with all the functions, talk to the account managers about the best verticals, and then you have to select very carefully, to be sure not to cover everything at the time. Focus, study, analyze and immediately invest in an offer, optimize intelligently and then you will see the results.
That is the way you are going to grow progressively, becoming an affiliate who climbs safely and intelligently to the top, without needing to be a radiant star that detonates in flames quickly!
#2 – Increase your understanding in media buying
It is very common to see several young affiliates who think they know everything, but do not have the slightest idea of the media buying process. They have read different forums and believe they have all the knowledge to be successful. This is not wise, and we hope you can see why.
When you set out to be an affiliate marketer, you must understand that this is very hard work. This is not a simple game for children, this is about money, studying data intelligently, taking the appropriate action under intense pressure and then you will start becoming a true expert. This is not about obtaining empty knowledge of the business and throwing yourself like a flash with no direction, you have to know it by heart.
You should periodically read the articles on the AdsLeading blog. These posts are written by affiliate marketing experts. These people have several years of experience in the business and they know the ups and downs, they know very well how to examine data and execute the best optimizations around the world, they know how many banners to test, how often to make changes, etc. This group of hyper-skilled brothers and sisters will effectively help you so that you can improve more every day. The articles that you will see on the blog have been written with a single objective, so that affiliates can become Internet marketing experts, capable of constantly improving.
Never forget that you must be in constant contact with your account manager. These young people are part of an affiliate network and their job is to ensure that you continually earn money and improve your income. You must trust the experts and learn from the advice they give you.
#3 – Don’t be impatient
A very popular guru in India once said, “patience is all the strength a man needs.” Patience is an important part of your media buyer education. You should never go crazy about optimization, because, at the beginning of the launch of a campaign, it’s normal that it is not very profitable. You will feel discouraged when observing that the money runs out very quickly, you will feel discouraged, and later you will start to change many things related to your campaign, such as GEO, operating systems, operator, limitation, etc. Please do not make this mistake, as changing things in a campaign in a vain attempt to find out what is wrong, is absurd.
You have to understand that the campaigns have to run for a while, because the objective of them is to provide statistics to analyze. By this, we mean that before a certain amount of time has passed, changing things in your campaign will be a negligent effort that will ultimately cost you some money. Relax, take a deep breath, calm down, and let some time pass.
Then, from that large amount of interesting data that you have managed to get, it is the right time for you to have conclusions. This is the right time to optimize, eliminate irrelevant devices, calibrating capping, etc. You need time; you have to understand that this game cannot be sped up. You have to take your time to collect statistics, analyze the campaign and after analyzing the data you must decide what to do.
Acting too fast is a fatal mistake, so we always advise you to analyze traffic behavior. If you do not do it, then you are going to have the risk of making certain wrong changes without taking into account the late conversions or the hours of poor performance.
#4 – Improve the banners
We all like banners, we trust them, but people forget how hard it is to get it right. Banners are complex, it takes experience, and they can certainly affect things. Most significantly, affiliates feel like they cannot decide how many banners to test in a given campaign. Many customers in a hurry want to test many banners per campaign, when you create many banners it is impossible to see why one banner had a better conversion rate than another one.
We recommend that the number of banners to be tested is at least 3-5 per campaign. If you have decided to use a smaller number of banners, you will not be able to compare the performance of each one. In another environment, if you have chosen to use more than five banners, you will really have to spend a lot of time and money to be able to obtain important statistical data that you can immediately use to analyze your performance.
#5 – Never blend different kinds of traffic
It is very common to see this error; this advice is aimed at all those who have made this incredible mistake. It is bad practice to treat campaigns like a box where they insert all the different types of traffic into a tupperware smorgasbord, hoping that one of them will be worthy of attention. People who do this think that the bigger the volume, the more mass they can get, this is wrong!
You should never blend desktop and mobile traffic, as their features are different. You have to understand that the offers will be different, the angles required for the creatives will be different, even the conversion rate will be different. Another thing you should never mix is carrier traffic and Wi-Fi. If you do, you could be damaging a campaign that could be very lucrative. You must learn to create various campaigns bearing these differences in mind.
#6 – Evade making impulsive decisions
It is very common to observe people making very hasty decisions at all times. People are not taking the time to analyze the possible outcomes; they take the wrong turns and then wonder how it all fell apart.
To avoid making hasty decisions, you always have to analyze statistical data. If you do not have enough data reliably to effectively conclude that a certain parameter is good or bad, then do not act accordingly. Do not make any kind of movement in this business if you do not have all the information you need on your side.
Do not make the basic mistake of launching a campaign and, without any coherent information to talk about, deciding to cut various parameters. The good recommended practice is that you leave that campaign running a little longer, you must give it time. It is very possible that you spend your budget for a longer time, this will give you a more precise and advantageous idea of what you should do.
What you must understand perfectly in this business to be successful is information, analysis, time and decision-making.
#7 – You have to use a tracking platform
Something very important in affiliate marketing is tracking. As you have already realized, improving traffic is something very analytical, that is, you have to base your movements on very detailed information. There are no successful media buyers without digging into the information in detail. This is about analyzing and after executing, based on the information obtained from that time of patient study.
It is possible that you have managed to understand that your traffic source has managed to provide you with optimization information. Of course, this is true! However, you should be careful, because the information you have obtained will not be the same for each source of traffic. This is why it is important to have an affiliate tracking software, which will offer you many more possibilities. In fact, you can get statistics by specific GEO, ad network, operator, sites, banners, etc.
Information is very important; you must make sure that your tracks have as much information as possible. You always have to be aware that a tracker is going to give you a great opportunity to run split tests for your campaign. This means that you can truly select different routes to send to your user. Imagine that you want to find out which landing page generates the best conversions. What you need to do is create page variations that contain the relevant differences and then set the percentage of traffic that goes to each of them in order to execute a split. Thanks to a tracker, you will be able to perceive which one achieved the best conversion rate.
The tracking solution also allows you to browse many diverse offers within a single campaign. Based on statistical data, you can see which offer performs better and then focus on that offer.
#8 – See what your competitors do
Spying is a prominent trick of the media buying process. You have to be like a secret agent to greatly improve your media buyer education. You need to observe how the competition is doing, this is important. If you realize what others are doing, you will be able to carry out a strategy and later become more profitable than your competitors.
AdPlexity is currently one of the best ad spying tools out there. If you decide to use this platform, you will be able to observe:
• The offers that affiliate sellers are making in a certain segment (country + SO + operator).
• The promotional materials they are using.
• What type of promotional materials have been used to promote a specific type of offer.
• How affiliates are currently making a specific offer.
• How are affiliates performing on a given site?
• What are affiliates doing on a certain site?
There are tons of tools on the web, which means that you can observe your enemies without having to have a very expensive ad spy tool.
#9 – Do not be amazed by the high payouts
It is true that the higher payouts do not exactly mean that you have found a well-hidden treasure chest. Suppose you log into your account and realize that you like an offer since it has a payment of € 18.50 and then you start to think the following: “Incredible! I will be much richer than Lionel Messi will! “This is something not very smart. You can never assume something just by observing the payment. That the payments are high, this does not mean that imminently you are going to receive a lot of money. This is because those very striking payments are for Offers that correspond to countries that are part of the upper tier. By this we mean fundamentally that the traffic from those countries will be much more expensive.
The print is more valuable, therefore, it costs much more, which means that the payment will also be higher. You should not promote these offers because, as I will remind you, you have to go one-step at a time! Take it easy when starting your media buying experience. Once you create a campaign in high-paying countries, you enter a vortex of complicated decisions. This is something that is more in line with the behavior of more experienced media buyers. As I mentioned earlier, the downside to these high-profile offerings is that each print is more expensive.
You have to aim with the best accuracy or unfortunately, you will not find the best niche to search, you will be losing a lot of money. As advice, I can tell you that you have to start playing with lower paying offers. You should definitely prefer countries where traffic is cheap. Oftentimes, lower payouts per lead to more conversions, which means you can have a more profitable media buying campaign.
#10 – You need an optimal bidding plan
When we talk about offers in Media Buying, you can choose for a fixed system or Smartbid. A smart bidding system will help you save your cash while ensuring you remain competitive. This system allows you to play with the same traffic that you would have while using a fixed bidding system.
What is the difference? Well, basically, you are going to spend less money doing it. This extra money can help you check your performance against your competition. Additionally, you can have knowledge about the amount of money paid by the person who occupies the first position. This can be used properly to fully know your competitors.
You can get those nasty people to pay more than they are willing to pay. This is somewhat smart; this is called SmartBid for this reason. ExoClick is one of the many advertising networks that this Smartbid system has.
#11 – You need an optimal bidding plan
When we talk about offers in Media Buying, you can choose for a fixed system or Smartbid. A smart bidding system will help you save your cash while ensuring you remain competitive. This system allows you to play with the same traffic that you would have while using a fixed bidding system.
What is the difference? Well, basically, you are going to spend less money doing it. This extra money can help you check your performance against your competition. Additionally, you can have knowledge about the amount of money paid by the person who occupies the first position. This can be used properly to fully know your competitors.
You can get those nasty people to pay more than they are willing to pay. This is somewhat smart; this is called SmartBid for this reason. ExoClick is one of the many advertising networks that this Smartbid system has.
Today, I have been able to show you 11 important indications for buying media, which will help you develop income in a positive way without making basic mistakes that could put your way at risk.
You do not have to run around looking for shady content on various forums like crazy when you can easily access the AdsLeading blog. I hope this article has helped you and that you can put into practice everything we have seen today!
